Since 1895 the National Trust has worked to protect, restore and open up a wonderfully diverse range of places – from historic houses to nature reserves and wild coastline – for everyone to enjoy. With membership providing the largest single source of income, we created a campaign that would make its benefit clear, aide staff and provide stand-out at the point of sale. Securing the support of new members for generations to come.
Within one year, the trust had recorded the highest number of members in its history – with face-to-face sales up by £2.3 million. Results that helped to win a DBA Design Effectiveness Award.
We created: Campaign concept, copy, design and artwork for a refined point-of-sale suite. With the team at 999 Design.