The Florence Nightingale School of Nursing & Midwifery is one of nine schools within King's College London. Established in 1860, it was the world's first professional training school for nursing and is consistently ranked number one in the UK. In order to maintain this position, we created a challenging print and digital campaign that would increase applications from only the highest calibre of students.
The campaign delivered an incredible increase in applications – 1,195% for postgraduates and 19% for undergraduates in the first year. With all places offered to top students, the school saved around £12,000 by avoiding clearing for the first time in its history.
We created: Campaign idea, media plan, copy, digital advertising and emails, online assets, design and artwork for print. With the team at 999 Design.